NapoleonCat hides comments automatically from its Expert plan. Social Tools does it on every plan.
NapoleonCat is a fair-priced social inbox, and its automatic hiding and deleting start on Expert. Social Tools runs unlimited rules on every plan, from $29, and hiding never costs a thing.
- Hiding spam is free, at any volume
- Any rule can run in watch mode first
- From $29/mo, seats included
Social Tools vs NapoleonCat, line by line
NapoleonCat details from napoleoncat.com/pricing and its product pages, checked 2 November 2026.
| Compared on | Social Tools$29–$199/mo | NapoleonCatFrom $79/mo | Better here |
|---|---|---|---|
| Before a rule acts | |||
| Watch modeTry a rule before it acts | Any rule, and every starter.A rule in watch mode records what it would do on your real comments, and does nothing. Read the log, then switch it to Live. | No.Its auto-moderation acts once it is switched on. | Social Tools |
| Try it on a commentBefore it sees a real one | Yes, in the rule builder.Type a comment and see which rule matches and what it would do. Nothing is sent. | No.No way to try a rule on a comment first. | Social Tools |
| Audit trail | Every action, on every plan.Which comment, which rule, who and when. | Activity logs.Not each decision with the rule behind it. | Social Tools |
| The job | |||
| How it decides | Rules you write and can read.When, If, Then: words, author and platform, and from Pro, sentiment and intent. First match wins; one rule can do several things. | AI and keywords, from Expert.Automatic hiding and deletion, sentiment and answers to common questions start on Expert. | Social Tools |
| What reaches a person | Only what no rule answers.It waits in Needs you, in one inbox, with the comment's whole thread. | The inbox.From Pro, a shared Social Inbox with AI reply suggestions and saved responses. | Social Tools |
| Publishing and scheduling | No.We don't schedule or publish posts. | Yes.Publishing, scheduling and analytics. | NapoleonCat |
| Networks | Instagram and Facebook.TikTok, YouTube, X (Twitter), Reddit and Discord are coming. | Many more.Facebook, Instagram, TikTok, LinkedIn, YouTube, X, Google Business and the app stores. | NapoleonCat |
| What you pay | |||
| Starts at | $29/mo$23/mo billed yearly. Up to $199/mo for Premium. | $79/moStandard, with no inbox. The inbox from $89, automatic moderation from $119. | Social Tools |
| Seats | Included.1, 5 or 15 by plan, with roles. Never billed per seat. | 2 users to start.More users and profiles cost more. | Social Tools |
| Free trial | 10 days of Pro.700 automations, no card. Email sign-up. | 14 days.No card. On the Expert plan. | NapoleonCat |
| Result | Better for the comments: unlimited rules on every plan, watched first, every decision logged. | Better as one inbox and publisher across many networks. | 7 of 10 |
Every comment, on one line
Comment, rule, answer, result. Spam is hidden the moment it lands and costs nothing. A question gets its answer, with a link whose clicks are counted. A complaint goes to a person, with its whole thread.
We don’t model or estimate anything. A click counts when it lands on the answer’s own link, and only then.
Cat Novaa, an apparel brand, one morning.
| Comment | Rule | Answer | Result |
|---|---|---|---|
| @dani.r · Instagram postHow much is the linen shirt? Ship to Canada?Answer price and link questions | Answer price and link questions | Replied with the link | 1 click |
| @markus_b · Instagram postdoes it come in XLAnswer price and link questions | Answer price and link questions | Replied with the link | 1 click |
| @_bot_crypto · Instagram postDM me to earn $5k/weekHide spam and abuse | Hide spam and abuse | Hidden | — |
| Priya S. · Facebook postOrdered 2 weeks ago and nothing yet, order #4471Send unhappy customers to you | Send unhappy customers to you | Sent to Needs you | Waiting |
| This week: 547 comments · 239 by rules | 9 needed a person | 96 clicks |
Where NapoleonCat is the better choice
If one of these is the job, NapoleonCat is the better fit. If the comments are the job, add us next to it.
A full social suite
Publishing, scheduling, analytics and a Social Inbox next to moderation. We focus on the comments only.
Reviews in the same inbox
Reputation and review management next to comments and messages. We answer comments and DMs only.
AI for content
Its AI Assistant helps write posts and suggests when to publish them. Our AI drafts replies to comments.
Moving over takes about 7 minutes of your time
You don’t move anything. Both tools can read the same accounts, so NapoleonCat keeps publishing while Social Tools takes the comments.
| Step | What you do | Your time |
|---|---|---|
| 1 | Start the trialEmail. No card. | 1 min |
| 2 | Connect your accountsInstagram and Facebook: the same accounts NapoleonCat reads. | 3 min |
| 3 | Rebuild your rulesStart from starters, which begin in watch mode, or write your NapoleonCat auto-moderation as When, If, Then and put it in watch mode first. | 2 min |
| 4 | Watch a dayRules record what they would do on your real comments. Read the log. | 0 min |
| 5 | Go liveSwitch the rules you trust to Live. Leave the rest watching. | 1 min |
| Nothing to export, nothing to cancel | 7 min |
Questions people ask before switching
Something else? Ask us, book a demo, or read how we count.
Can I keep using NapoleonCat?
Yes. Keep it for publishing and its inbox, and connect the same accounts here for the comments. Both can read the same Pages at once.
Do I need to be selling anything?
No. Plenty of accounts come only to moderate: spam and abuse hidden, questions answered, the rest sent to you. Every answer’s tracked link counts its clicks, whatever it links to.
What counts as an automation?
One reply, private reply, DM or like that a rule sends, or one AI draft. Hiding is free, and anything you answer yourself doesn’t count. Base includes 1,000 a month, Pro 5,000 and Premium 25,000; extra ones are opt-in, at 5¢, 3¢ or 1¢.
Will it reply to something I didn’t expect?
Not by surprise. Any rule can run in watch mode, and starters begin there: it records what it would have sent and sends nothing. You can also hold a rule’s replies for approval, so nothing goes out until you approve it.
Which platforms does it work on?
Instagram and Facebook today: comments, DMs and private replies. TikTok, YouTube, X (Twitter), Reddit and Discord are coming.
What happens when the trial ends?
Nothing is charged, because we never asked for a card. Your rules pause and everything stays: rules, saved replies, settings, and your comments, readable on every screen. Choose a plan and the rules start again.
More comparisons
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- vs FeedGuardiansAI-first moderation and replies€41/mo
All nine, side by side The best comment moderation tools in 2026
Hiding is free. Rules are on every plan.
- 10 days of Pro
- 700 automations
- No card
- Starters begin in watch mode