Agorapulse bills per user. Social Tools bills for what its rules do.
Agorapulse is a capable social suite, priced per user, with full moderation rules on its Advanced plan. Social Tools gives you unlimited rules on every plan, seats in the price, from $29 a month.
- Hiding spam is free, at any volume
- Any rule can run in watch mode first
- From $29/mo, seats included
Social Tools vs Agorapulse, line by line
Agorapulse details from agorapulse.com/pricing and its product pages, checked 2 November 2026.
| Compared on | Social Tools$29–$199/mo | AgorapulseFrom $79/user/mo | Better here |
|---|---|---|---|
| Before a rule acts | |||
| Watch modeTry a rule before it acts | Any rule, and every starter.A rule in watch mode records what it would do on your real comments, and does nothing. Read the log, then switch it to Live. | No.Its rules act from the moment they are switched on. | Social Tools |
| Try it on a commentBefore it sees a real one | Yes, in the rule builder.Type a comment and see which rule matches and what it would do. Nothing is sent. | No.No way to try a rule on a comment first. | Social Tools |
| Audit trail | Every action, on every plan.Which comment, which rule, who and when. | Not per decision.No log of each moderation decision and the rule behind it. | Social Tools |
| The job | |||
| How it decides | Rules you write and can read.When, If, Then: words, author and platform, and from Pro, sentiment and intent. First match wins; one rule can do several things. | Rules, limited by plan.Standard and Professional: one rule per profile, with one condition. Unlimited rules from Advanced. | Social Tools |
| ClientsFor agencies | A workspace per client.Team access granted workspace by workspace. Unlimited workspaces on every plan. | Reporting for clients.Agency features centre on reports rather than a moderation workspace per client. | Social Tools |
| Publishing and scheduling | No.We don't schedule or publish posts. | Yes.Content calendar, publishing queue and bulk scheduling. | Agorapulse |
| Networks | Instagram and Facebook.TikTok, YouTube, X (Twitter), Reddit and Discord are coming. | Eleven.Facebook, Instagram, Threads, X, LinkedIn, YouTube, Pinterest, Google Business, TikTok, Bluesky and Reddit. | Agorapulse |
| What you pay | |||
| Starts at | $29/mo$23/mo billed yearly. Up to $199/mo for Premium. | $79/user/moBilled yearly; $99 monthly. Unlimited rules from Advanced, $149/user/mo yearly. | Social Tools |
| Seats | Included.1, 5 or 15 by plan, with roles. Never billed per seat. | Paid per user.Five people on Advanced are $745 a month, billed yearly. | Social Tools |
| Free trial | 10 days of Pro.700 automations, no card. Email sign-up. | 30 days.No card. | Agorapulse |
| Result | Better for the comments: unlimited rules on every plan, and seats that don’t move the price. | Better as one suite for publishing and listening across many networks. | 7 of 10 |
Every comment, on one line
Comment, rule, answer, result. Spam is hidden the moment it lands and costs nothing. A question gets its answer, with a link whose clicks are counted. A complaint goes to a person, with its whole thread.
We don’t model or estimate anything. A click counts when it lands on the answer’s own link, and only then.
Cat Novaa, an apparel brand, one morning.
| Comment | Rule | Answer | Result |
|---|---|---|---|
| @dani.r · Instagram postHow much is the linen shirt? Ship to Canada?Answer price and link questions | Answer price and link questions | Replied with the link | 1 click |
| @markus_b · Instagram postdoes it come in XLAnswer price and link questions | Answer price and link questions | Replied with the link | 1 click |
| @_bot_crypto · Instagram postDM me to earn $5k/weekHide spam and abuse | Hide spam and abuse | Hidden | — |
| Priya S. · Facebook postOrdered 2 weeks ago and nothing yet, order #4471Send unhappy customers to you | Send unhappy customers to you | Sent to Needs you | Waiting |
| This week: 547 comments · 239 by rules | 9 needed a person | 96 clicks |
Where Agorapulse is the better choice
If one of these is the job, Agorapulse is the better fit. If the comments are the job, add us next to it.
Publishing and scheduling
A content calendar, publishing queue and bulk scheduling across eleven networks. We don’t publish posts.
Listening and benchmarking
Social listening, competitor benchmarking and share-of-voice reports. We are built for moderation, not market intelligence.
Enterprise buying
An established enterprise sales process and procurement support. We are early-stage, and better suited to growing teams and agencies.
Moving over takes about 7 minutes of your time
You don’t move anything. Both tools can read the same accounts, so Agorapulse keeps publishing while Social Tools takes the comments.
| Step | What you do | Your time |
|---|---|---|
| 1 | Start the trialEmail. No card. | 1 min |
| 2 | Connect your accountsInstagram and Facebook: the same accounts Agorapulse reads. | 3 min |
| 3 | Rebuild your rulesStart from starters, which begin in watch mode, or write your Agorapulse rules as When, If, Then and put them in watch mode first. | 2 min |
| 4 | Watch a dayRules record what they would do on your real comments. Read the log. | 0 min |
| 5 | Go liveSwitch the rules you trust to Live. Leave the rest watching. | 1 min |
| Nothing to export, nothing to cancel | 7 min |
Questions people ask before switching
Something else? Ask us, book a demo, or read how we count.
Can I keep using Agorapulse?
Yes. Keep it for publishing and listening, and connect the same accounts here for the comments. Both can read the same Pages at once.
Do I need to be selling anything?
No. Plenty of accounts come only to moderate: spam and abuse hidden, questions answered, the rest sent to you. Every answer’s tracked link counts its clicks, whatever it links to.
What counts as an automation?
One reply, private reply, DM or like that a rule sends, or one AI draft. Hiding is free, and anything you answer yourself doesn’t count. Base includes 1,000 a month, Pro 5,000 and Premium 25,000; extra ones are opt-in, at 5¢, 3¢ or 1¢.
Will it reply to something I didn’t expect?
Not by surprise. Any rule can run in watch mode, and starters begin there: it records what it would have sent and sends nothing. You can also hold a rule’s replies for approval, so nothing goes out until you approve it.
Which platforms does it work on?
Instagram and Facebook today: comments, DMs and private replies. TikTok, YouTube, X (Twitter), Reddit and Discord are coming.
What happens when the trial ends?
Nothing is charged, because we never asked for a card. Your rules pause and everything stays: rules, saved replies, settings, and your comments, readable on every screen. Choose a plan and the rules start again.
More comparisons
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- vs FeedGuardiansAI-first moderation and replies€41/mo
All nine, side by side The best comment moderation tools in 2026
Unlimited rules on every plan. Seats in the price.
- 10 days of Pro
- 700 automations
- No card
- Starters begin in watch mode