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Spam hidden. Questions answered.
Every result counted.

Social Tools hides the spam, scams and abuse on your Instagram and Facebook posts, answers what people ask, and sends you the rest. Hiding is free. Every answer shows what it earned: the click on its own link.

Start free trial See how we count
  • 10 days of Pro
  • 700 automations
  • No card

Every comment left alone costs you something.

Each one is someone who stopped scrolling to ask, or something you don’t want the next person to read. Left alone, both cost you.

  • Price? Link? Does it come in XL?

    Someone with their hand up, under your own post. Answer at breakfast and they have already scrolled on.

    A missed answer
  • DM me to earn $5k/week

    A scam under your post is the first thing the next person reads, and it stays there until somebody hides it.

    Lost trust
  • Ordered 2 weeks ago and nothing yet

    A complaint answered two days late is answered in public, under your own post, for everyone to read.

    A public complaint

Social Tools answers the first in seconds, hides the second, and puts the third in front of you.

Four comments, one morning at Cat Novaa

Each comment runs along one line: what they asked, what the rule did, what it earned.

  1. @dani.r · Instagram post · 9:02 am How much is the linen shirt? Ship to Canada? Reply Yes, we ship to Canada. Price and sizes are in your DMs: cmtly.com/linen-shirt
    Answer price and link questions Answered
    1 click On the reply’s own link
  2. @markus_b · Instagram post · 9:10 am does it come in XL Reply It does, in all four colours. Link sent to your DMs: cmtly.com/tee-xl
    Answer price and link questions Answered
    1 click Clicked 3 minutes after the reply
  3. Priya S. · Facebook post · 9:21 am Ordered 2 weeks ago and nothing yet, order #4471
    Send unhappy customers to you Needs you
    Waiting 4 min

2 answered · 1 hidden · 1 sent to you 2 clicks · 1 kept off the post

  • Answered 22 clicks
  • Hidden 1kept off the post
  • Needs you 1sent to you Priya S. · Facebook post · waiting 4 minOrdered 2 weeks ago and nothing yet, order #4471

Spam, scams and abuse, hidden before most people see them. Free.

Plenty of teams come for this alone. Hiding never costs an automation, on any plan, however many. You see every hidden comment and why, and you can put any of them back.

A week at Pallet, a budgeting app with no store and no ads

A rule is one plain sentence.

Start from a starter or write your own. Rules answer at 3 am, on every post, and send you only what needs a person.

  1. Whena comment or DM lands on your Instagram or Facebook posts
  2. Ifit asks about price, size, stock or shipping
  3. Then reply with the answer and the product’s own cmtly.com link

Starters: Answer price and link questionsHide spam and abuseSend unhappy customers to youDM the link on “LINK”

Watch first. Go live when you trust it.

Any rule can run in watch mode, and the starters you pick at sign-up begin there. It records what it would have sent, against your real comments, and sends nothing until you switch it live.

Cat Novaa’s rules, last 7 days

RuleModeMatchedResult
Answer price and link questions Live 198 96 clicks
Hide spam and abuse Live 41 41 hidden
Send unhappy customers to you Live 9 9 to Needs you
DM the link on “LINK” Watch mode 23 23 would send

Every comment is a line. Every line ends in a result.

The reply’s own link counts the click. A hidden comment keeps the rule that hid it and why. A comment no rule answers waits for you. No estimates. No modelled shares.

One comment, start to finish

  1. Comment How much is the linen shirt? Ship to Canada? @dani.r · Instagram post
  2. Rule Answer price and link questions
  3. Reply Yes, we ship to Canada. Price and sizes are in your DMs: cmtly.com/linen-shirt
  4. Click 1 click on cmtly.com/linen-shirt
  5. Result1 click

Cat Novaa, this week

comments and DMs
547
handled by rules
239
median first answer
2 min
sent to you
9
hidden by rules
41
clicks on replies
96

Every figure has a line behind it. Nothing is estimated.

A click is counted on the reply’s own cmtly.com link, so it belongs to that one reply. A hidden comment shows the rule that hid it, and you can put it back. Where we can’t see something, the figure stays blank rather than guessed.

Read how we count

For anyone whose comments matter.

Brands with a store or without one, software companies, creators, and the agencies that run them. Some come to keep their comments clean, some to answer and sell. Most end up doing both.

  • Anyone with a followingDM me to earn $5k/week

    Hides spam, scams and abuse on your posts as they arrive. Swearing that sounds happy comes to you instead of vanishing.

    Hidden, free
  • StoresHow much is the linen shirt?

    Answers with the product’s own link, wherever you sell, and counts the clicks to it.

    Clicks to the product
  • Software and appsDoes it work with Stripe?

    Answers with your sign-up, pricing or docs link, and counts the clicks to it. From Pro, webhooks send every action to your own systems.

    Clicks to sign-up
  • Creators and social-native brandsLINK

    Sends the link by DM when someone comments a keyword, on Instagram and Facebook. Hides the spam that follows a post that takes off.

    DMs and clicks
  • Agencies Which client was that?

    One login for your team, a workspace per client, and each client’s rules and results kept apart.

    For agencies

Instagram and Facebook.

Comments and DMs on your posts. More platforms soon.

  • Instagram Live

    Comments and DMs, with private replies to the people who comment.

  • Facebook Live

    Page comments, Messenger DMs and private replies.

  • TikTok Soon

    Comments, when it goes live.

  • More platforms Soon

    YouTube, X (Twitter), Reddit and Discord. They show up on this list first.

Pay for answers sent. Hiding is free on every plan.

Reading, hiding and deleting are free on every plan, and so is anything you send yourself. An automation is one reply, DM or like a rule sends, or one AI draft.

  • Base

    $29a month

    or $23 a month, billed yearly

    Automations a month
    1,000
    Each extra
    5¢
    Team
    1 seat
    Start free trial on Base

    10 days of Pro · 700 automations · No card

  • Pro

    Recommended

    $79a month

    or $63 a month, billed yearly

    Automations a month
    5,000
    Each extra
    3¢
    Team
    5 seats
    • Shared workspaces for the whole team
    • Webhooks, sentiment and intent rules
    • Knowledge base from your own site
    Start free trial on Pro

    10 days of Pro · 700 automations · No card

  • Premium

    $199a month

    or $159 a month, billed yearly

    Automations a month
    25,000
    Each extra
    1¢
    Team
    15 seats
    • Everything in Pro
    • Pick the AI model that writes
    • Set your own webhook retry policy
    Start free trial on Premium

    10 days of Pro · 700 automations · No card

Every plan: unlimited rules and accounts · watch mode · free hides

See full pricing

Five minutes from sign-up to watching.

Exactly what happens after you click Start free trial. Nothing is posted, hidden or sent until you switch a rule live.

StepWhat you doTime
1ConnectContinue with Facebook for your Pages and the Instagram accounts linked to them. You need admin access to the Page.2 min
2Choose accountsTick the Pages and Instagram accounts to watch. Leave the rest out.1 min
3Pick startersChoose what to hide and what to answer first. Starters import in watch mode, so nothing is sent yet.2 min
ResultYour rules are watching real comments, and Home shows what they would have done.5 min

Questions, answered.

Will it post anything without me?

Only what you switch live. A rule in watch mode sends nothing, and the starters you pick at sign-up begin there. You can also hold a rule’s replies for approval, so each one waits for you to approve or edit it.

Can I use it only to moderate?

Yes. Hiding spam, scams and abuse is free on every plan, and you never have to connect a store or an ad account. Answers and DMs are there when you want them.

What counts as an automation?

One reply, private reply, DM or like that a rule sends, or one AI draft. Hiding and deleting are free, and so is anything you send yourself. Reading comments and DMs never counts.

Do I need a store?

No. Social Tools works for brands with a store on any platform or none, software companies, creators and the agencies that run them. Every answer shows the clicks its own link earned.

What happens when the trial ends?

On day 10, or at 700 automations, your rules pause. We never took a card, so nothing is charged. Your rules, replies and results stay where they are. Choose a plan and the rules start again.

What do you read, and can I leave?

Comments and DMs on the accounts you choose, and nothing on the ones you leave out. Disconnect any account from Connections whenever you like, and ask us to delete your data. How data deletion works.

Will the replies sound like us?

They are your words. Write saved replies in your own voice, or let AI draft one from them and approve it before it goes.

Hide what you don’t want. Answer what you do.

Start free trial Compare plans
  • 10 days of Pro
  • 700 automations
  • No card
  • Starters begin in watch mode