We built the most transparent comment moderation platform.
Every other moderation tool makes decisions in a black box. We built one where you can see exactly why every comment was flagged — and test every rule before it runs.
The problem
Social media managers spend hours every day manually policing comments. They scroll through hundreds of comments on Facebook ads, Instagram posts, TikTok videos — deleting spam, hiding hate, answering questions. It's repetitive, it doesn't scale, and the tools that exist fall into two camps:
AI-only tools that make opaque decisions. You turn them on, they hide things, and you have no idea why. A customer asks "why was my comment hidden?" and your answer is "the AI flagged it" — not good enough for agencies managing brand safety.
Social media suites where moderation is one feature among dozens. You pay $299/seat/mo for Sprout Social or $249/mo for Hootsuite — and moderation is a basic keyword filter buried in a publishing calendar.
Neither approach works for teams that need control, transparency, and accountability in their moderation.
Our answer
We built The Social Tools around a simple principle: you write the rules, the engine executes them, and AI assists where helpful.
It's a rule-based moderation engine — not an AI black box. You define conditions (keywords, authors, sentiment, platform, content source) and actions (flag, hide, allow, promote, reply, like). Every decision is logged: which comment triggered which rule, who configured the rule, when it fired.
And before you deploy anything? You dry-run it against your historical comments and see exactly what would happen. No other moderation tool offers this.
What's in the box
7 platforms, one rules engine
Facebook, Instagram, TikTok, YouTube, LinkedIn, Twitter/X, and Reddit. Write a rule once — it works everywhere. Platform-specific conditions when you need them.
Workflow builder
Multiple conditions and actions per branch. First-match-wins evaluation, priority-ordered across workflows. Visual, testable, auditable.
Dry-run testing
Test any workflow against your last 500 comments. See exactly what would be flagged, allowed, or promoted — before a single live comment is touched.
Per-decision audit trail
Every action logged with full traceability. Prove what was moderated and why. Essential for agency client reporting and compliance.
Multi-client workspaces
Each client gets isolated accounts, rules, and reports. Switch between them in one click. Built for agencies managing moderation at scale.
No per-seat pricing
Unlimited team members on every plan. Volume-based pricing: pay for how many comments you moderate, not how many people you have.
Why now
The content moderation market is $15.2B and growing at 14% annually. Facebook comments are up 20% year-over-year — the only major platform where comments are increasing. Facebook ads alone generate 500M+ comments per month, and 28–32% are spam or negative.
At the same time, Meta now tracks comments as conversion-driving actions. Unmoderated comments reduce ad conversion rates by up to 40%. Moderation isn't just brand protection anymore — it's a direct performance lever on ad spend.
Agencies are feeling this acutely. Managing moderation across 20+ client accounts with per-seat-priced tools is crushing margins. Most tools weren't built for the multi-client, multi-platform reality agencies live in.
Who we built this for
Agencies managing social media for multiple clients. You need multi-client workspaces, white-label reports, per-client moderation rules, and no per-seat pricing.
Social media managers tired of manually policing comments across platforms. You want to set rules once and let the engine handle the rest — with the ability to test before trusting.
Brands that need transparency and auditability in their moderation. You need to prove what was moderated and why — to your compliance team, to your leadership, to your customers.
Try it — free for 7 days
No credit card required. Build your first workflow, dry-run it against your historical comments, and see exactly what happens before deploying. All features included on every plan.